Engagement Is Key to More Effective Compliance Training: Four Guidelines
In the June 2017 issue of Compliance Today, the monthly magazine of the Health Care Compliance Association (HCCA), Gary N. Jones, JD, CHC, CHPC, writes that “the secret to effective compliance training is engagement.”
Starting with the admission that “healthcare employees often suffer from training fatigue,” Jones shares that typically the idea of upcoming compliance training has many staffers “looking for any possible way to get out of it.” He adds that “on average, healthcare employees spend between 40 and 60 hours a year in training.” This doesn’t mean, however, that compliance training isn’t vitally important. And it doesn’t have to inspire the dread referred to here—rather, “when done correctly, compliance training can be effective, engaging, and even enjoyable.”
Here are four of his suggestions for improving engagement with compliance training:
- Make it engaging. Jones writes, “Whether it is live, taped, or computer-based, compliance training has to engaging and capture the attention of a workforce that seems to have a shorter attention span every year.”
- Enhance the entertainment value of compliance training. Jones suggests, “To keep employees engaged, compliance training has to be interesting and even entertaining [enough] to retain the attention of employees, many of whom seem to go into a panic if they aren’t within arm’s length of their phones or mobile devices.”
- Focus on delivery. Jones insists that “Content is clearly important, but how that content is delivered is far more impactful in terms of how well the audience will retain the information.” Bringing a sense of energy and enthusiasm to training “has a much better chance of connecting with the audience.”
- Make content relatable. Jones says that “Using real-world examples is what resonates with many employees” and that “recent enforcement actions… can be used to provide examples of compliance in action.” He offers that “showing how people have gotten in trouble allows the audience to hang on to the information for a much longer time if the audience can personally relate to the people in the examples.”
Jones concludes by insisting that “Effective training is a very important part of a solid compliance program.” Also, anyone responsible for healthcare compliance should understand that “employees who are engaged in the compliance program have a much greater potential for building and continuing the culture of compliance.”
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All quotes are taken from:
Jones, Gary N., “The Secret to Effective Compliance Training is Engagement,” Compliance Today, June 2017, (pp. 43-5).